Filed under: #mktgcloud, Behavioural Targeting, Datarati, Marketing Cloud | Tags: Mint.com
This story shows how consumers are willing to give away their personal data in exchange for bargins and special offers.
As concern increases in Washington about the amount of private data online, and as big sites like Facebook draw criticism that they collect consumers’ information in a stealthy manner, many Web start-ups are pursuing a more reciprocal approach — saying, in essence: give us your data and get something in return.
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