Will Scully-Power

Meet Mark Higginson, Director of Neilsen Online

Meet Mark Higginson, Director of Neilsen Online tonight (Wednesday 23 June 2010) at the Sydney Data Miners event being held at 5:45pm at the City Hotel.

TOPIC: The new Digital Divide?

Whether a consumer had broadband or dialup was a key audience breakdown in the earlier days of the web. With Social Media now being one of the most talked about areas of internet consumption, how is use of sites like Facebook and Twitter pointing towards a new divide between groups of consumers: Who’s jumped in and who hasn’t and how are their consumption patterns different?

Mark Higginson Bio:

As Director of Analytics for Nielsen’s Online Division, Mark Higginson is responsible for the social media listening platform and custom analytics in Australia.

His experience covers product development and management of content publishing, online communities and creative online advertising. He is passionate about utilising consumer insights to meet business and commercial strategy.

Mark has worked in online publishing and advertising for over 12 years, initially as part of the team that set up ninemsn in 1997. He has been responsible for the implementation of online community platforms for both ninemsn and News Ltd as well as managing product strategies for leading content publishers in the news, entertainment, lifestyle, travel and business verticals.

For over 5 years he worked in online creative advertising managing creative advertising production for Nokia, Qantas, Sony Playstation and Nissan Tokyo amongst others.

Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.

For FREE registration and event details, click here: http://www.meetup.com/datarati/calendar/13496817/


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