Will Scully-Power


How Does Attitudinal Targeting Work?
June 24, 2010, 5:43 am
Filed under: Uncategorized | Tags: ,

Attitudinal Targeting incorporates extensive research, proprietary algorithms and methodology, and data analysis that are used to:

  • Define audiences based on a combination of over one thousand attitudinal and traditional characteristics including values, interests, issue positions, engagement levels, purchase behavior, etc.
  • Layer these attitudinal criteria with more conventional demographic, psychographic and lifestyle data to further refine the target audience
  • Use this data to pinpoint the optimal web sites that will get the campaign’s message in front of the highest concentration of the desired premium quality audience

The result: Resonate gives brands, advertisers and agencies the power to more precisely and effectively define and reach audience segments based on their attitudes, values and beliefs as well as their demographic characteristics.

They just raised $5 million.

More: http://www.resonatenetworks.com/

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