Will Scully-Power

IAB Sets Data Guidelines for Ad Networks and Exchanges
June 26, 2010, 5:48 am
Filed under: #mktgcloud, Ad Exchange, Ad Network, Datarati | Tags: , ,

The Interactive Advertising Bureau announced guidelines on Thursday designed to standardize the information that ad networks and exchanges provide to advertisers and agencies.

Here’s a rundown of the IAB’s new guidelines:

– Transparency should exist for inventory sources, publisher relationships, content types, and ad placement details.

– Advertisers should be presented with content categories that are universally defined in the industry.

– Categories of illegal content should be defined or labeled. An example: content that infringes a copyright and thereby should be marked as prohibited for sale.

– Under the industry organization’s provisions, ad networks should rate content for audience segments.

– Data disclosure terms should be outlined for off-site behavioral targeting and third-party data.

– Companies should provide for IAB training of appointed compliance officers in each certified network or exchange.

More: http://www.clickz.com/3640768


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: