Will Scully-Power

Case Study: Apple Australia using trigger based marketing
July 24, 2010, 5:03 am
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags:

My business partner bought one of Apple’s new iPod Shuffles during the week.

Less than 24hrs later he received the following trigger based email below.

What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.

Well done Apple!

Nice work.


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