For a while, a big limitation of online optimization tools was their lack of real-time reporting. Google Analytics, the most popular analytics service out there, can easily take a full day before displaying your data.
This was acceptable back when the web was static, but as websites become more and more dynamic, the rate at which we analyze and iterate based on our collected data has dramatically increased.
There are many industries where optimizing in real-time can have a large impact on overall business performance.
Unfortunately, not all companies are aware of the potential value in tracking information in real-time. Let’s take a look at a few areas where real-time data processing is already making a big impact.
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