Will Scully-Power


Twitter acquires analytics start-up
July 29, 2010, 11:17 pm
Filed under: Datarati, Twitter | Tags: , ,

Last month Twitter announced the acquisition of Smallthought Systems, an analytics startup that helped the microblogging site create its online internal network based off of DabbleDB. Terms of the deal were not disclosed.

While Twitter had worked with Smallthought on the Dabble project, the startup caught Twitter’s eye with the creation of Trendly, an tool that helps web sites distinguish signal from noise in their Google Analytics data. Twitter started using the service and realized that it would make an complimentary addition to their analytics team in terms of both talent, and technology.

Analytics are a part of Twitter’s monetization plan, as the post indicates that the analytics team will be focusing “on integrating ideas from Trendly into our current tools and building innovative realtime products for our future commercial partners.” Clearly Smallthought will help boost any in-depth analytics offerings Twitter may have up its sleeve.

More: http://techcrunch.com/2010/06/10/twitter-analytics-no-longer-an-afterthought-with-smallthought-buy/

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