Will Scully-Power

Groupon goes personal with your data
July 31, 2010, 3:18 am
Filed under: Behavioural Targeting, Datarati | Tags:

Local deal goliath Groupon is launching a major new feature today: deal personalization, giving the site the ability to send you the deals it thinks you’ll be most interested in.

Before now, Groupon has always offered one or two deals per city per day to its users.

That’s still going to be true, but with a twist: the site will be sending different deals to users based on criteria like their gender, buying history, and their interests.

The change may sound fairly minor, but it will likely have a big impact on Groupon’s bottom line.

More: http://techcrunch.com/2010/07/28/groupon-custom-deals


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: