Will Scully-Power


MarketShare Partners Acquires Marketing And Data Analytics Company JovianDATA
August 26, 2010, 2:50 am
Filed under: Algorithms, Analytics, Data, Datarati | Tags: ,

Marketing analytics company MarketShare Partners has acquired JovianDATA, a marketing
and data analytics technology firm. We hear the acquisition price is roughly $8 million but MarketShare Partners declined to reveal the terms of the deal.

MarketShare Partners develops software that evaluates the key parts of a company’s business, such as macro-economic factors, product innovation, industry and client-specific data as well as brand buzz to help them make better decisions regarding where to spend their marketing, sales and promotional dollars. The company’s proprietary technology combines analytics and statistical modeling to give clients a qualitative and quantitative view of effective marketing strategies. Clients include Charles Schwab, Electronic Arts and Mercedes-Benz.

JovianDATA provides a powerful data analysis and modeling technology that produces real-time results. MarketShare says the acquisition will allow the company to handle and analyze massive amounts of data volumes at more granular levels and at much greater speed. Additionally, JovianDATA’s technology will allow the company to provide its clients with speed and greater data to track and optimize their ongoing marketing campaigns on the fly.

More: http://techcrunch.com/2010/08/25/marketshare-partners-acquires-marketing-and-data-analytics-company-joviandata

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Australian Marketers need further education!
August 26, 2010, 1:34 am
Filed under: #mktgcloud, Datarati, Marketing Automation | Tags: , ,

Over the past few months the ADMA Data & Analytics Council conducted an online survey to establish how evolved the direct marketing industry in Australia really is in terms of data and analytics.

61.5%

DO NOT USE A MARKETING AUTOMATION SOFTWARE SOLUTION!

Which begs the questions: How can organisations have a single customer view without using a marketing automation solution?

Clearly, we still have quite the task of educating Australian marketers on this topic. When asked “Do you use Marketing Automation Software and which one”? survey respondents came back with vendors who are clearly not in the marketing automation space such as Hitwise & Omniture.

It was great to see our technology partner Marketo (www.marketo.com) the world’s fastest growing marketing automation solution included in the list of vendors being used in Australia!

Please subscribe to the ADMA Councils blog if you would like to hear about research like this in the future or email councils@adma.com.au if you would like to help shape similar future initiatives.

DOWNLOAD RESULTS HERE: https://willscullypower.files.wordpress.com/2010/08/201008-adma-data-analytics-council-survey-results-v2.pptx



News Interactive following the NY Times in Data Visualiation
August 25, 2010, 10:10 am
Filed under: Data, Datarati, Visualisation | Tags:

Check it out: http://www.news.com.au/features/federal-election/election-count-as-youve-never-seen-it-before/story-fn5tas5k-1225907900516



Question
August 24, 2010, 2:23 am
Filed under: Data, Visualisation | Tags:

Q: What rises twice a year? Once before Easter and once before xmas? Mini peak every monday and flattens over the summer?



Effective communication using Data
August 24, 2010, 2:12 am
Filed under: Data, Visualisation | Tags:


Nokia buys mobile analytics start-up
August 23, 2010, 12:42 am
Filed under: Analytics, Mobile | Tags: ,

Nokia this morning announced that it is acquiring Motally, a privately-held San Francisco company specialized in mobile analytics. Terms of the deal were not disclosed, but it’s likely not a large transaction – Motally employs only 8 people.

Founded in 2008, Motally was backed by $750,000 in seed funding from angel investor Ron Conway and BlueRun Ventures.

The deal is expected to close during the third quarter of 2010.

Motally’s mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize development of their mobile apps through increased understanding of how users engage.

The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia says it plans to continue serving Motally’s existing customer base.

More: http://techcrunch.com/2010/08/20/nokia-buys-ron-conway-backed-mobile-analytics-startup-motally



Cardlytics secures $18 million
August 18, 2010, 3:19 am
Filed under: #mktgcloud, Behavioural Targeting, Business Intelligence, Datarati | Tags:

Cardlytics, which provides solutions for transaction marketing within banking, this morning announced that it has raised $18 million in financing. New investors ITC Holdings and Kinetic Ventures led the round.

According to the press release, all of Cardlytics’ previous investors participated, including Canaan Partners,Polaris Venture Partners and Total Technology Ventures.

It’s unclear how much capital the company has raised to date.

National and regional retailers and service providers use Cardlytics’ transactional marketing platform to connect with consumers via online banking channels. This allows advertisers to use certain consumer transaction data such as purchasing history to accurately target people with offers that are highly relevant to them.

Its multi-channel approach includes online banking, SMS, email, mobile and social networks.

According to Cardlytics, financial institutions will be providing retail offers as rewards to over 10 million consumers based on their individual purchase behavior by next fall.

More: http://techcrunch.com/2010/08/16/cardlytics




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