Will Scully-Power

US net rating firm comScore sets up in Australia
August 9, 2010, 5:32 am
Filed under: Uncategorized

US-BASED internet audience measurement firm comScore plans to open offices in Sydney and Melbourne.

It will launch new services ahead of internet industry plans to appoint a preferred web ratings supplier.

Executive vice-president, international, Will Hodgman told Media comScore would tender when the Interactive Advertising Bureau asked for submissions for a preferred supplier for internet audience measurement figures, which is expected as early as this week.

The company has already built up an extensive panel of internet users in Australia, and in March began producing hybrid internet audience numbers, which refers to combining website-level data with the activity of a panel of individual users.

“Absolutely we’re interested in tendering,” Mr Hodgman said. “We’ve got panels in 41 countries. In Australia we have about 75,000 people under measurement. It’s a big number. It’s a big market and it needs to be handled with absolute justice.”


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: