Will Scully-Power

Marketers adopting new targeting options
August 10, 2010, 11:49 am
Filed under: #mktgcloud, Behavioural Targeting, Display Media, Marketing Cloud | Tags:

Targeted advertising, whether by geography, past behaviors or retargeted ads offer better information to the consumer simply by taking their preferences into account.

A consumer in Kansas, for example, has no need for a sales flyer type ad from a brick-and-mortar store in New York or London.

Likewise, a marketer who retargets ads to consumers who have clicked thru an ad but then left a website has a better chance to reengaging that consumer than a marketer who only gives them a new ad.

More: http://www.cmo.com/targeting/report-marketers-adopting-new-targeting-options?cmpid=NR47


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