Will Scully-Power

Don’t let what happened to Best Buy happen to you
August 16, 2010, 3:16 am
Filed under: Datarati, Email Marketing | Tags:

Earlier this month, Best Buy got slapped with a fine for not managing their email marketing lists correctly.

My guess is they had not integrated their email marketing/marketing automation database with their CRM database.

Rookie error.

So, how should they be managing this correctly? What is the best practice?

Find out here: https://willscullypower.wordpress.com/2009/09/17/marketing-automation-vs-crm-what-is-the-difference-between-marketing-automation-and-crm/


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