Will Scully-Power


Australian Marketers need further education!
August 26, 2010, 1:34 am
Filed under: #mktgcloud, Datarati, Marketing Automation | Tags: , ,

Over the past few months the ADMA Data & Analytics Council conducted an online survey to establish how evolved the direct marketing industry in Australia really is in terms of data and analytics.

61.5%

DO NOT USE A MARKETING AUTOMATION SOFTWARE SOLUTION!

Which begs the questions: How can organisations have a single customer view without using a marketing automation solution?

Clearly, we still have quite the task of educating Australian marketers on this topic. When asked “Do you use Marketing Automation Software and which one”? survey respondents came back with vendors who are clearly not in the marketing automation space such as Hitwise & Omniture.

It was great to see our technology partner Marketo (www.marketo.com) the world’s fastest growing marketing automation solution included in the list of vendors being used in Australia!

Please subscribe to the ADMA Councils blog if you would like to hear about research like this in the future or email councils@adma.com.au if you would like to help shape similar future initiatives.

DOWNLOAD RESULTS HERE: https://willscullypower.files.wordpress.com/2010/08/201008-adma-data-analytics-council-survey-results-v2.pptx

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