Will Scully-Power


HootSuite Plans Analytics Suite For Twitter
September 12, 2010, 11:16 pm
Filed under: Social Media, Web Analytics | Tags: , ,

HootSuite will integrate Omniture into the dashboard to support marketers asking for more data on campaigns, HootSuite CEO Ryan Holmes told MediaPost. By the end of September, marketers will have that option.

The dashboard already integrates data from Google Analytics and Twitter to serve up graphs that identify trends and traction of tweets and URLs. That feature, which took about two months to build, launched last month. Goals, another data-supported feature, allows marketers to identify and track shared content on shortened URLs similar to the way an analytics application may track consumers through a purchase funnel.

Take an ecommerce site, for example, where 100% land on the home page, 80% put an item in their carts, 50% get to the billing page and 40% make the purchase. HootSuite will add a similar type of tracking capability.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135458

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