Will Scully-Power

HootSuite Plans Analytics Suite For Twitter
September 12, 2010, 11:16 pm
Filed under: Social Media, Web Analytics | Tags: , ,

HootSuite will integrate Omniture into the dashboard to support marketers asking for more data on campaigns, HootSuite CEO Ryan Holmes told MediaPost. By the end of September, marketers will have that option.

The dashboard already integrates data from Google Analytics and Twitter to serve up graphs that identify trends and traction of tweets and URLs. That feature, which took about two months to build, launched last month. Goals, another data-supported feature, allows marketers to identify and track shared content on shortened URLs similar to the way an analytics application may track consumers through a purchase funnel.

Take an ecommerce site, for example, where 100% land on the home page, 80% put an item in their carts, 50% get to the billing page and 40% make the purchase. HootSuite will add a similar type of tracking capability.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135458


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: