Will Scully-Power


VIDEO: Sir Martin Sorrell on tracking digital behavioural data
October 15, 2010, 11:55 pm
Filed under: Behavioural Targeting, Data | Tags:

In an interview with WSJ’s Alan Murray, WPP CEO Sir Martin Sorrell conceded that advertisers must do better to inform customers about the tracking and mapping of online behavior.

Watch Now:

http://online.wsj.com/public/page/0_0_WP_3001.htmlcurrentPlayingLocation=62&currentlyPlayingCollection=News&currentlyPlayingVideoId={67EAD1F2-98D5-42E9-89CC-99CCA22D51E9}

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