Filed under: #mktgcloud, Behavioural Targeting, Visualisation, Web Analytics | Tags: Eye Tracking, Mouse Tracking
Usability studies have been and continue to be a key method for testing and optimizing website usability.
Both laboratory eye tracking and remote mouse tracking studies offer businesses accurate and actionable results. Eye tracking, as used by top enterprises such as Google, uses cameras and specialist software to track where the eyes of internet users land on a webpage.Mouse tracking follows the mouse movements of an internet user to simulate eye movement on a webpage.
Over the last few years, mouse tracking has greatly matured, developing features and achieving accuracy that make it a credible alternative to eye tracking.
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