Will Scully-Power

Google moves Beyond the Click with Call Metrics
November 3, 2010, 10:37 pm
Filed under: #mktgcloud, Call Centre Data, Datarati | Tags: ,

Google, an empire built on clicks, is slowly moving away from them as the only measure of success for ads. In the latest example, it’s bringing call metrics to its search ads.

Google AdWords advertisers will now be able to add a unique toll-free number to their ads and track the resulting calls, along with how long they last and where they originated. The company is using the technology behind Google Voice to power the feature. For now, advertisers won’t be charged for the calls, only clicks, but Google said it would consider such a setup down the road.


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