Will Scully-Power


Capture behavioural data with Verify without mocking up full designs
November 4, 2010, 2:05 am
Filed under: Datarati | Tags:

It isn’t uncommon for websites to ask users for feedback, but most of the time this involves them responding to sites and services that are already in the wild (see services like GetSatisfaction and UserVoice).

What if you could poll users about a new design, before you’d done the legwork required to put together the images, HTML, CSS and underlying code of a new site? Meet Verify, a user feedback platform that’s based on screenshots.

The new service, which was created by Zurb, offers a suite of screenshot-based tests that you can put in front of users to see what they think.

There’s theClick Test, which shows users a screenshot and asks them to click the spot that looks most interesting.

It takes users all of five seconds to complete this visual survey (you can try a sample Click Test here), but it can result in some invaluable data.

More: http://techcrunch.com/2010/11/02/verify-get-feedback-on-your-site-when-its-still-just-a-mockup

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