Will Scully-Power

Location Based DATA Opportunity heats up!
November 5, 2010, 1:08 am
Filed under: Datarati, Social Media | Tags:

Facebook formerly announced a new deals platform, a tool that we first revealed last week was in the making.

While Facebook hasn’t stated that the reason behind this is to get more users to check-in, that’s clearly the primary point.

Foursquare, Gowalla, and just about every other check-in platform has been heavily criticized for lacking a significant incentive to get users to check-in. Facebook hopes this may be the answer.

With the announcement was the inclusion of almost 20 deals that various business would be giving away as part of this launch.

Probably most significant was Gap deciding to give away 10,000 pairs of jeans for the first 10,000 users to check-in to a gap on Facebook Places. I’m sure there are plenty of people who will rush to Gap for a free pair of pants! Other deals include the following:

More: http://www.allfacebook.com/facebook-hopes-to-end-business-as-usual-with-location-based-deals-2010-11


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