Will Scully-Power

The rise of the Datarati driven Marketer?
November 10, 2010, 4:03 am
Filed under: #mktgcloud, Datarati, Datarati.TV | Tags: ,


At Datarati, we strive ourselves on being the #1 thought-leader in the marketing automation, analytics and optimisation space.

We provide the tools, insights and best practices to help you measure, understand and optimise the impact of your multi-channel marketing campaigns.

Often we get asked, what makes the Datarati so different? How has Datarati become the fastest growing marketing automation company in the Asia-Pacific region? Don’t you guys just sell trigger-based email marketing software?

Today, I would like to let you in on a little secret of our success.

We only select and do business with marketers and organisations who are interested in becoming a “Datarati Driven Marketer”.

So who and what is a Datarati Driven Marketer you may ask?

Well, its a marketer who does the following in their day to day roles:

  • Measures how marketing activities translate to the movement of customers and prospects through their revenue cycle
  • Uncovers and report on the metrics that drive revenue performance
  • Identifies the areas they need to focus their marketing spend on for maximum revenue acceleration
  • Understand the results they should expect over time through the ability to predict based on historical data

Sadly, if you’re not doing any of the above today or not looking at how you can use marketing automation technology (which we provide) you will soon be out of a job.

Why? Because you simply can’t justify the value you or your campaigns provide in terms of revenue to your organisation.

Passing the buck to your digital agency as a client side marketer or your digital creative, media, search or email marketing agency passing the buck back to the client is simply not good enough anymore.

If you think that by pulling an aggregate, Google Analytics or Omniture web analytics report is still good enough, your sadly mistaken.

The fact is that it’s NOT actionable. You need individualised data to automate one-to-one communications based on your customers and prospects behaviour (both online e.g. on your website) and (offline e.g. calling your call centre).

Our industry needs more smarter data-driven marketers. It’s no longer good enough to remain at status quo. If you’re still using impressions and click thru metrics and reporting/presenting those numbers at your WIP meetings each week, you should be ashamed and embarrassed.

The technology is available today to help you become a Datarati Driven Marketer.

So how do you get started?

Educate yourself!

1.) Watch our recent webcast, entitled: “Beyond the Click” – Metrics That Matter at http://www.Datarati.TV

2.) Watch a demo of our Revenue Cycle Analytics tool: http://www.marketo.com/demo/revenue-cycle-analytics-demo/video.html

Interested in learning more? Please contact me.

Speak soon,


Will Scully-Power
Managing Director
Datarati Pty Ltd

Level 1, 111 Elizabeth Street
Sydney, NSW 2000

m: +61 400 828 866
p:  +61 (2) 8003 7343
e:  will.sp@datarati.com.au
w: datarati.com.au
v:  datarati.TV
t:   twitter.com/willscullypower
b:  willscullypower.wordpress.com

Datarati is a data-driven marketing automation, analytics and optimisation company providing actionable insights to improve campaign performance and ROI.



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