Will Scully-Power

Twitter Analytics has arrived
November 18, 2010, 2:53 am
Filed under: #mktgcloud, Social Media

Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”

More: http://mashable.com/2010/11/17/twitter-analytics/



2 Comments so far
Leave a comment

That’s very interesting.. I wander how will affect the Social Media tracking vendors. I hope they integrate with GA as at the moment the landscape becomes more and more cluttered.. good stuff any idea when is launching?

Comment by lefteris

My guess is consolidation. Google will buy Twitter and integrate it into Google Analytics.

Comment by Will Scully-Power

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