Will Scully-Power

Five Predictions For Web Analytics in 2011
November 23, 2010, 9:27 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags:

Brian Clifton (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics.

He is former Head of Web Analytics for Google EMEA, the author of  the Amazon best seller Advanced Web Metrics with Google Analytics, and a blogger atMeasuring Success.

Top 5 Predictions for Web Analytics in 2011.

1.) Privacy

2.) Optimisation rather than reporting

3.) Predictive Analytics

4.) Accessing the web will be different, so will measurement

5.) Webtrends will no longer exist

Read full story: http://online-behavior.com/analytics/web-analytics-predictions-2011-1145


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