Will Scully-Power


Marketing Optimisation In The Presidential Campaign
November 23, 2010, 9:38 am
Filed under: #mktgcloud, Datarati, Optimisation, Video | Tags: ,

In this presentation delivered at Stanford, Dan Siroker, responsible for Analytics & Testing at the Obama Campaign, describes how they used data to win the presidential election.

He shares numbers from the online campaign and insights into how to apply Analytics to drive decision making on developing, designing, and marketing a website.

Watch Now: http://online-behavior.com/analytics/marketing-optimization-presidential-campaign-1136

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