Will Scully-Power

Re-targeting vendor MyThings scores $6 million in funding
November 23, 2010, 10:28 pm
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags:

MyThings, which provides personalised retargeting services, this morning announced that it has raised $6 million in their third round of funding. The financing round was led by T-Venture, Deutsche Telekom’s venture capital arm, with participation of previous backers Accel PartnersCarmel VenturesDot Corp and GP Bullhound. MyThings, founded in 2005, claims its technology is capable of increasing return conversion rates of online retailers by more than 500%. Its proprietary optimisation technology is currently being used by leading European retailers such as Price Minister, Republic, PIXMania, Etam and Orange, and its total reach is said to surpass 1 billion monthly impressions these days.


More: http://techcrunch.com/2010/11/23/mythings-scores-6-million-in-funding-for-personalized-retargeting-technology/

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