Will Scully-Power

The data algorithm of love
November 23, 2010, 6:50 am
Filed under: #mktgcloud, Algorithms, Datarati | Tags: ,

For years the “E” in eHarmony was a bit of a misnomer. Despite the company’s success online — the matchmaker says it is responsible for an average of 271 marriages a day — it only recently started to seriously embrace the Internet.

For much of eHarmony’s 10-year history, the web was merely a platform for distributing its compatibility survey and for letting customers scan matches.

Then it decided to hitch its business to predictive software, the technology used by sophisticated Internet companies such as Netflix (NFLX) and Google (GOOG).

Under technology chief Joseph Essas, a former Yahoo (YHOO) search engineer, eHarmony has developed its own computer algorithms to optimize love connections. But there’s an added layer of complexity in applying the technology to dating.

“It’s not just that you have to like the movie,” explains Essas, comparing his efforts to Netflix’s. “The movie has to like you back.”

Full Story: http://www.analyticbridge.com/profiles/blogs/eharmonys-algorithm-of-love


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