Filed under: #mktgcloud, Algorithms, Datarati | Tags: Algorithm, eharmony
For years the “E” in eHarmony was a bit of a misnomer. Despite the company’s success online — the matchmaker says it is responsible for an average of 271 marriages a day — it only recently started to seriously embrace the Internet.
For much of eHarmony’s 10-year history, the web was merely a platform for distributing its compatibility survey and for letting customers scan matches.
Under technology chief Joseph Essas, a former Yahoo (YHOO) search engineer, eHarmony has developed its own computer algorithms to optimize love connections. But there’s an added layer of complexity in applying the technology to dating.
“It’s not just that you have to like the movie,” explains Essas, comparing his efforts to Netflix’s. “The movie has to like you back.”
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