Will Scully-Power

2010 Social Demographics : Facebook vs. Twitter
December 23, 2010, 4:44 pm
Filed under: Datarati, Social Media | Tags:


Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
December 23, 2010, 4:37 am
Filed under: #mktgcloud, Datarati.TV, Marketing Automation, Marketing Cloud | Tags: ,

Case Studies: How to Nurture and Deliver More Leads to Sales?
December 23, 2010, 4:34 am
Filed under: #mktgcloud, Datarati, Datarati.TV, Marketing Automation, Marketing Cloud

Teradata Buys Aprimo for $525 Million
December 23, 2010, 2:23 am
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: ,

Summary: Teradata’s acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems.

Teradata announced today that is acquiring marketing automation vendorAprimo for a very hefty $525 million – even more than the $480 million thatIBM paid for somewhat larger Unica in August.

Given the previous Unica deal. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients).

Full Story: http://customerexperiencematrix.blogspot.com/2010/12/teradata-buys-aprimo-for-525-million.html

Andreesen Horowitz And Index Lead $25 Million Round For Big Data Startup Factual
December 21, 2010, 2:30 am
Filed under: #mktgcloud, Data, Datarati | Tags:

Factual, the open database company, closed a $25 million series A financing, led by Andreessen Horowitz and Index Ventures. VCs Ben Horowitz of AH and Danny Rimer of Index will be joining Factual’s board.

Ron Conway’s SV Angel and former Hollywood agent Michael Ovitz also invested, as did some of the previous angels who put in about $2 million earlier this year (only half of which was previously disclosed).

“The company has very significant aspirations,” says Rimer,” what they are seeking to do is extremely ambitious. We believe they will need a lot of funding.”

More: http://techcrunch.com/2010/12/08/factual-25-million/

Facebook’s Top 10 Status Update Trends of 2010
December 16, 2010, 12:27 am
Filed under: Datarati, Social Media | Tags: ,

Facebook posted a blog today revealing the top 10 status update trends over the past year. Interesting, many of these pertained to youthful fads like Justin Bieber and the acronym HMU (“hit me up”) but also there were several that reflected Facebook’s increasingly global reach with references to the World Cup, Haiti and the Chilean miners.

More: http://www.insidefacebook.com/2010/12/14/facebook’s-top-10-status-trends-of-2010-reflect-its-global-youth

How online retailers are using behavioural data
December 15, 2010, 2:32 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags:

In its most brazen form, it works like this: Retailers read the cookies kept on your browser or glean information from your past purchase history when you are logged into a site. That gives them a sense of what you search for and buy, how much you paid for it, and whether you might be willing and able to spend more.

They alter their prices or offers accordingly. Consumers – in the few cases they recognize it is going on, by shopping in two browsers simultaneously, for instance – tend to go apoplectic. But the practice is perfectly legal, and increasingly common – pervasive, even, for some products.

Sellers of time-sensitive, highly price-variable goods (think airline tickets, hotel rooms, or car rentals) do it all the time, somewhat openly. If you have ever had the annoying experience of buying a plane ticket through a portal such as Kayak, then seeing the final price jump $10 or $40 at check out, you have probably found yourself on the receiving end of dynamic pricing.

More: http://www.washingtonpost.com/wp-dyn/content/article/2010/12/11/AR2010121100143.html


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