Filed under: #mktgcloud, Datarati.TV, Marketing Automation, Marketing Cloud | Tags: Datarati, Marketo
Filed under: #mktgcloud, Datarati, Datarati.TV, Marketing Automation, Marketing Cloud
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Aprimo, Teradata
Summary: Teradata’s acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems.
Given the previous Unica deal. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients).
Factual, the open database company, closed a $25 million series A financing, led by Andreessen Horowitz and Index Ventures. VCs Ben Horowitz of AH and Danny Rimer of Index will be joining Factual’s board.
Ron Conway’s SV Angel and former Hollywood agent Michael Ovitz also invested, as did some of the previous angels who put in about $2 million earlier this year (only half of which was previously disclosed).
“The company has very significant aspirations,” says Rimer,” what they are seeking to do is extremely ambitious. We believe they will need a lot of funding.”
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags: Online Shopping
In its most brazen form, it works like this: Retailers read the cookies kept on your browser or glean information from your past purchase history when you are logged into a site. That gives them a sense of what you search for and buy, how much you paid for it, and whether you might be willing and able to spend more.
They alter their prices or offers accordingly. Consumers – in the few cases they recognize it is going on, by shopping in two browsers simultaneously, for instance – tend to go apoplectic. But the practice is perfectly legal, and increasingly common – pervasive, even, for some products.
Sellers of time-sensitive, highly price-variable goods (think airline tickets, hotel rooms, or car rentals) do it all the time, somewhat openly. If you have ever had the annoying experience of buying a plane ticket through a portal such as Kayak, then seeing the final price jump $10 or $40 at check out, you have probably found yourself on the receiving end of dynamic pricing.