Will Scully-Power

Resonate Networks raises $5 million for attitudinal targeting
December 1, 2010, 9:38 pm
Filed under: #mktgcloud, Ad Exchange, Behavioural Targeting, Datarati | Tags:

Online ad technology startup Resonate Networks, which has just raised $5 million in financing, has scored a digital media heavyweight as its new chief revenue officer.

George Stewart, former Executive Vice President of Media Sales at Demand Media and previously SVP of Advertising Sales at Next New Networks, will work directly with Resonate clients to build brands online by leveraging the fledgling company’s “Attitudinal Targeting” technology.

Launched in 2009, Resonate claims to have pioneered an entirely new method for reaching consumers based on their values, beliefs, and attitudes, independent of cookie-based behavioral data. The company has stamped a fancy label on said solution and refers to it as ‘attitudinal targeting’ (more about how it works here).

More: http://techcrunch.com/2010/12/01/demand-media-evp-and-yahoo-vet-george-stewart-jumps-to-startup-resonate


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: