Mobile and social analytics provider Webtrends has upgraded its app creation and promotion packages with collaboration functionality, drag-and-drop interface, and integration with its Facebook ads API services.
The improvements allow users to design apps without programming, run advertising campaigns with automatic dynamic bid management, and view post click conversion and engagement analytics within the same system.
Peter Yared, CEO of Webtrends’ recent full-service and self-service app creator acquisition Transpond, spoke with us about trends in the types of apps the company’s clients have been using.
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