Will Scully-Power


What your cookie says about you?
January 15, 2011, 8:39 pm
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Datarati | Tags: ,

I came across BlueKai’s Registry which brings transparency to consumers by allowing them to see what preferences are being logged via the cookies on their computer.

Furthermore, consumers can also control their anonymous profile by managing their topics of interest.

Your preferences may be used anonymously to influence which types of marketing messages you receive across partner sites that we work with. Or you can choose to not participate at all via an opt‐out.

As an added incentive, you will receive a benefit for participating in the BlueKai Registry.

Go check it out: http://tags.bluekai.com/registry

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: