Will Scully-Power

Adobe Acquires Demdex – Brings Audience Optimisation to $109 Billion
January 20, 2011, 8:22 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati, Web Analytics | Tags: ,

Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired privately held Demdex, a leading data management platform company.

The global online advertising spend is a large and growing market and is projected to reach $109 billion in 2013* as online advertising becomes an increasingly strategic part of the marketing mix. Online audience optimization is a critical factor for advertisers and publishers to maximize their online ad investment.

The addition of Demdex to the Adobe® Online Marketing Suite, powered by Omniture®, delivers an audience optimization solution that will enable advertisers and publishers to consistently deliver more relevant digital experiences to their customers.

More: http://www.businesswire.com/news/home/20110118007173/en/Adobe-Acquires-Demdex-%E2%80%93-Brings-Audience-Optimization#Measure


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