Filed under: #mktgcloud, Behavioural Targeting, Datarati, Segmentation | Tags: Demographic Data
In a move to boost revenue from sources other than ticket sales, Irish budget airline Ryanair Holdings PLC is teaming up with a travel-media company to sell targeted advertising aimed at passengers booking and checking in online.
London-based Ink, the world’s largest producer of in-flight magazines, is working with Ryanair to offer ads that can be customised according to a traveler’s route and demographic data. The ads will appear online and on home-printed boarding passes.
Many airlines do similar things, but the Ink’s approach aims to tailor pitches much more precisely to an individual traveler to generate higher ad rates.
Filed under: #mktgcloud, Datarati, Marketing Automation | Tags: Marketing Automation
Marketing Sherpa’s 2011 B2B Marketing Benchmark Report contains some interesting stats about the state of marketing automation adoption.
The report identifies what percentages of CMOs have established formal and informal marketing automation processes, and what percentage has not established any processes.
According to the report, 54% of CMOs have either begun or completed their implementation of marketing automation software, and another 17% intend to begin implementation.
79% of CMOs have established some kind of marketing automation process. In previous posts we have mentioned the importance of establishing a marketing automation process before purchasing software. 21% of CMOs who have not established a repeatable process for performing marketing automation may fall under a number of categories like…
- Not impacted by the top challenges facing the majority of CMOs today, like marketing to a growing number of people involved in the buying process or marketing to a lengthening sales cycle.
- May be behind in changing their marketing processes due to challenges within their organization.
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Marketing Automation
With marketing automation, you can greatly increase the ROI of the investment on your CRM. Not only can marketing automation help you run more campaigns and send more qualified leads to sales, it helps you:
Convert. Pass more qualified leads to sales by prioritizing them in your CRM system
Automate. Save time and money by automating manual campaigns
Nurture. Automated nurturing develops leads who are not ready for a sales call
Prove. Provide bottom-line information on marketing and sales activities