Filed under: #mktgcloud, Behavioural Targeting, Data, Datarati | Tags: Behavioural Targeting
There’s little question that web users understand a tradeoff is necessary to receive free content. The vast majority accept that they’ll have to view ads in exchange; according to a January 2011 survey fromKrux Digital, 87% believe such a tradeoff is reasonable. But as marketers know, opinions become less favorable when those ads are targeted.
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