Will Scully-Power

Q&A: Time To Crank Up Online Psychographics
February 15, 2011, 4:21 am
Filed under: #mktgcloud, Datarati, Segmentation

As easy as it is to imagine that someone’s online behavior tells marketers everything they need to know, it often does not provide any real clues about what they are really thinking.

Marketing Dailyasked Bryan Gernert, CEO of the Reston, Va.-based Resonate Networks, to tell us why online psychographics matter more than they used to.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144733


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