Social media programs generate a torrent of data from fans to wall posts to rate of pass-along and poll results. A Social Media Insider column by David Berkowitz two years ago actually listed 100 different metrics for tracking activity in the category. But how should all that information be sifted and presented within an organization?
That’s a question Forrester analyst Nate Elliott tackles in a new report recommending that social media reporting should be geared to the different internal audiences they are shared with. He breaks them into three basic groups: online community managers and social strategists, interactive marketers and marketing executives and C-level officers.