Will Scully-Power

Ryanair To Target Ads On Boarding Passes using demographic data
February 28, 2011, 4:43 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati, Segmentation | Tags:

In a move to boost revenue from sources other than ticket sales, Irish budget airline Ryanair Holdings PLC is teaming up with a travel-media company to sell targeted advertising aimed at passengers booking and checking in online.

London-based Ink, the world’s largest producer of in-flight magazines, is working with Ryanair to offer ads that can be customised according to a traveler’s route and demographic data. The ads will appear online and on home-printed boarding passes.

Many airlines do similar things, but the Ink’s approach aims to tailor pitches much more precisely to an individual traveler to generate higher ad rates.

More: http://online.wsj.com/article/SB10001424052748704271104576155652889969370.html?mod=rss_media_marketing



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