Will Scully-Power


Why Most Facebook Marketing Doesn’t Work
February 28, 2011, 3:49 am
Filed under: #mktgcloud, Datarati, Social Media | Tags: ,

First, deep campaigns don’t work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge.

Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such.

Unfortunately for agencies and the brands that drop a lot of cash, Facebook users decidedly don’t like deep campaigns.

More: http://www.readwriteweb.com/archives/why_most_facebook_marketing_doesnt_work.php

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