Will Scully-Power

IBM – The Next Grand Challenge
February 15, 2011, 10:24 am
Filed under: #mktgcloud, Algorithms, Analytics, Datarati | Tags: , ,

Over the last century, IBM has reached numerous scientific breakthroughs through its commitment to research and its tradition of Grand Challenges. These Grand Challenges work to push science in ways that weren’t thought possible before.

Jeopardy! The IBM Challenge poses a specific question with very real business implications: Can a system be designed that applies advanced data management and analytics to natural language in order to uncover a single, reliable insight — in a fraction of a second?


The IBM Jeopardy! Challenge is more than a game. Jeopardy! makes great demands on its players-and even greater demands on a computer system.

Learn about the unique hurdles Jeopardy! presents that Watson must overcome in order to achieve the scientific goals of the project.


A computer system that can understand natural language and deliver a single, precise answer to a question requires the right combination of hardware and software.

Watch to find out how Watson integrates both into a unique solution.


Watson will soon face the two greatest Jeopardy! champions in history: Brad Rutter and Ken Jennings.

Watch to find out more about the competitors in this historic challenge.


Watson consists of 90 servers – not the most interesting thing to look at on the Jeopardy! stage.

See how IBM worked to create a representation of this computing system for the viewing audience – from its stage presence to its voice.


Watson was optimised to tackle a specific challenge: competing against the world’s best Jeopardy! contestants. Beyond Jeopardy!, the IBM team is working to deploy this technology across industries such as healthcare, finance and customer service.


Q&A: Time To Crank Up Online Psychographics
February 15, 2011, 4:21 am
Filed under: #mktgcloud, Datarati, Segmentation

As easy as it is to imagine that someone’s online behavior tells marketers everything they need to know, it often does not provide any real clues about what they are really thinking.

Marketing Dailyasked Bryan Gernert, CEO of the Reston, Va.-based Resonate Networks, to tell us why online psychographics matter more than they used to.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144733

HP Acquires Data Management And Real-Time Analytics Company Vertica
February 15, 2011, 2:18 am
Filed under: #mktgcloud, Datarati | Tags:

HP has just announced that it has acquired data management company Vertica. Terms of the deal, which is expected to close in the second quarter of 2011, were not disclosed.

Vertica, which has raised $30.5 million in funding, develops data management solutions for storing and querying databases.

Its products include The Vertica Analytic Database, which helps in analysing data; Vertica for the Cloud, a cloud-based analytic database that helps in data management; and Vertica Analytic Database appliance, a hardware/software data management platform.

More: http://techcrunch.com/2011/02/14/hp-acquires-data-management-and-real-time-analytics-company-vertica/

February 14, 2011, 5:35 am
Filed under: #mktgcloud, Datarati, Social Media

Tweeting during the SuperBowl
February 14, 2011, 5:32 am
Filed under: #mktgcloud, Social Media | Tags: ,

Tagman – Beyond Last Click Marketing Attribution
February 14, 2011, 5:26 am
Filed under: #mktgcloud, Attribution, Datarati, Video

Do Your Users Have Shopping Cart Abandonment Issues?
February 14, 2011, 4:59 am
Filed under: #mktgcloud, Datarati

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