Will Scully-Power

Industry Analyst Firm Rates Marketo “Positive” in MarketScope for CRM Lead Management
March 18, 2011, 4:22 am
Filed under: #mktgcloud, CRM, Datarati, Marketing Automation, Marketing Cloud

Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers’ marketing and sales success, recently announced that it received a “Positive” rating in the Gartner MarketScope for CRM Lead Management.*

“Marketo is transforming how corporations expand, optimize, and accelerate revenue growth,” said Paul Albright, Chief Revenue Officer at Marketo. “Marketo Revenue Performance Management enables businesses to engage more effectively with customers in a social, multichannel world, increase marketing’s contribution to top-line growth, and significantly enhance sales productivity and success in closing business. This transformative approach is driving explosive growth for our clients, and has made Marketo the fastest-growing Revenue Performance Management company.”

Gartner advises current customers of vendors with positive ratings to “continue incremental investments.” Gartner also advises potential customers to “consider this vendor a viable choice for strategic or tactical investments, while planning for known limitations.”

Gartner’s evaluation criteria for the MarketScope for CRM Lead Management included market responsiveness, overall viability, and an evaluation of the vendors’ products and services, among other criteria.


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