Will Scully-Power


Best Practice Guidelines for Online Behavioural Advertising
March 21, 2011, 1:43 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati

In what is one of the most significant and broad collaborations within the marketing industry to date, the Australian Digital Advertising Alliance of which ADMA is a part, has today released the Australian Best Practice Guideline for Online Behavioural Advertising and thewww.youronlinechoices.com.au website.

The Guideline has been developed by leading industry associations and industry participants to set a best practice framework for organisations engaged in Third Party Online Behavioural Advertising.

The Guideline is a voluntary industry initiative, however many of the participants including Adconian, Digital Ten, Fairfax Digital, Google, Microsoft, News Digital, NineMSN, Sensis Digital Media and Yahoo!7 have already come onboard as launch signatories.

The Guideline and website are seen as essential moves to improve transparency and consumer awareness of online behavioural advertising practices to protect the industry from unwanted and unnecessary regulation.

Members are invited to register for an ADMA webinar on Friday 25 March which will walk through the Guideline and what it means. Individual company briefings and further assistance can also be arranged by contacting ADMA’s Director of Corporate and Regulatory Affairs.

DOWNLOAD: http://s3.amazonaws.com/admawebproduction/assets/342/Australian_Best_Practice_Guideline_FINAL_FINAL_original.PDF

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