Will Scully-Power

Datarati mentioned in Gartner’s CRM Lead Management Report
March 23, 2011, 1:03 am
Filed under: #mktgcloud, Datarati, Marketing Automation, Research

“Marketo markets aggressively and its recent influx of cash has helped to fund development of its products and its corporate profile. The vendor’s sales and support capability in EMEA and the Asia/Pacific region is limited; Marketo recently announced plans to open an EMEA sales and support office, while one of its partners, Datarati, has exclusive reseller rights for the Asia/Pacific region.”

“GSI and consulting partnerships include The Pedowitz Group, Antarctica Digital and Datarati. Marketo was ranked as a Niche Player in Gartner’s 2010 Magic Quadrant for Multichannel Campaign Management”

According to Gartner Research, by 2015, 30% of Global 2000 companies that focus on improving lead management processes will increase revenue 5% to 10% through better qualification, prioritization, distribution, augmentation, allocation, tracking and closing of leads from multiple lead-generation sources.

This MarketScope report is for companies planning to either invest in new lead management applications, upgrade, reassess or refine existing systems.

This Gartner research report will provide you with:

  • The overall market rating, evaluation, and vendor analysis of 15 lead management vendors
  • How to select an initial vendor based on your organization’s requirements
  • An understanding of the opportunities and challenges that executives experience when building and deploying lead management systems

This complimentary Gartner MarketScope covers these topics and more.

Download the full report here: http://pages2.marketo.com/lead-management-software-comparison-gartner-review.html



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