Will Scully-Power

Facebook Tests “Related Adverts” That Target Based On Status Update and Wall Post Content
March 23, 2011, 10:56 pm
Filed under: Datarati, Social Media | Tags: ,

Facebook is testing a new type of ad unit called “Related Adverts” that that targets users based on the words they use in their status updates and wall posts, the company has confirmed with us. Though currently only appearing to a very small audience, if this service became publicly available it could create a wealth of new targeting options for advertisers on Facebook.

A new sidebar module called “Related Stories” that shows relevant posts from friends based on the content of a user’s wall posts has also been introduced. This module, though not connected to “Related adverts,” could suggest compelling content for users to discuss with their friends.

Currently, Facebook’s self-serve ad tool only allows advertisers to target based on demographic characteristics, such as their age, gender, education level and the Pages that they Like. Advertisers have not been able to create their own ads targeted based on the words users write in their status updates or wall posts.

More: http://www.insidefacebook.com/2011/03/22/related-adverts-wall-post-status-update-ads

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