Will Scully-Power

MUST HAVE: Onavo, A Money-Saving, Must-Have App For EVERY iPhone Data User
April 29, 2011, 10:53 pm
Filed under: #mktgcloud, Data, Datarati, Mobile | Tags: ,

There’s really no better way to describe Onavo other than a must-have app for any and every iPhone user on a data plan. I’ll go a step further: I think it’s the very first app one should install.

Why? Because Onavo shrinks your data usage (and thus, your bills).

All you need to do is install the free app and you’re done. The app will then run in the background and do its thing and all you have to do is continue consuming data as you do today … surfing the web, emailing, tweeting, using maps, etc.

The techies among you are asking yourself whether there’s any slow-down in data speed. I’ve been using the app for a few weeks and I have perceived no noticeable slow-down.

What happens behind the scenes is that compression technology resides on Onavo’s cloud servers. Once the data is routed through them, the compression takes place before the data reaches the device (or the carrier).

Onavo is targeting travelers who have a very obvious pain-point of being forced to purchase ridiculously expensive data plans when on business or personal trips. Mind you, saving 5MB-15MB in data usage can equal direct savings that can go as high as $50 and up. However, with all-you-can-eat data plans a thing of the past, I contend that Onavo provides significant value for domestic data usage as well. I, for example, keep it running all the time.

More: http://techcrunch.com/2011/04/29/onavo-is-a-money-saving-must-have-app-for-every-iphone-data-user/


Marketo Improves Sales Productivity with Sales Insight Product
April 27, 2011, 6:46 am
Filed under: #mktgcloud, Marketing Automation | Tags:

“It’s no secret that companies want to make their sales organizations more effective. According to IDC, sales reps spend 45 percent of their time figuring out how to spend their time, instead of closing deals,” said Paul Albright, Chief Revenue Officer, Marketo. “With Marketo Sales Insight, we reduce this time to near zero – and fast!  That’s why MSI has been such a hit with the market, as more than 80 percent of our customers have signed up for the product since we introduced it. With Sales Insight’s new productivity features and improved visibility into the hottest leads and opportunities, we make it even easier for our customers’ sales teams to focus their time on revenue-generation. It’s gratifying to see an overwhelming customer response and then keep on introducing innovation.”

Marketo Sales Insight, built natively on Force.com, the leading enterprise cloud computing platform, provides a company’s sales organization with timely and actionable insight to improve sales effectiveness by prioritizing the hottest leads and opportunities to close more business, faster. MSI gives sales reps Facebook-style status updates highlighting interesting moments for individual leads that indicate buying interest, such as recent Web activity, correspondence, or participation at an event. MSI is fully integrated with Salesforce Chatter and updates are easily accessed within Salesforce or from a desktop or mobile device.

Kevin Akeroyd, General Manager of Jigsaw, said, “Marketo Sales Insight has enabled Jigsaw to significantly increase our sales productivity, while growing the size of our sales team.”  Akeroyd went on to explain, “Marketo helps sales prioritize their activities by starting each day with a short list of the highest scored leads which results in higher lead-to-opportunity and close ratios.”

The latest release of MSI includes improved features for individual sales reps, new features designed to facilitate collaboration for extended sales teams, and innovations to help sales managers understand the hottest sales opportunities across their territories.

New: Custom Views and Filters Enable Team Collaboration

Companies are increasingly turning to Marketo to drive all aspects of their revenue generation activities across multiple departments and regions.  To facilitate greater collaboration across these groups, Marketo introduces Custom Views and Filters that extend visibility on the hottest leads for follow-up action. This industry-first capability allows any Salesforce user to see any list of “Best Bet” leads (scored as highest quality and most urgent) – even if that user does not own those leads.  For example, a product sales rep and services sales rep can work together to drive cross-sell revenue on an ongoing basis.

New: Manager Views

The latest release also includes industry-first capabilities to help sales management drive greater focus and productivity for their teams.   Managers can view an at-a-glance dashboard to see their sales teams’ lists of Best Bet leads.  For example, a regional sales manager can actively monitor the hottest leads for each rep and see whether they’re following up appropriately.

New: Hide Button for Best Bets

As sales people increasingly use Marketo Sales Insight to manage their daily activity, they are looking for a higher degree of control over how MSI shows them their hottest leads.  New features, including a single-click “hide” button gives sales reps the ability to work with MSI on their terms.  Sales reps can use the hide button to put a lead at the bottom of their list without losing track of it, allowing them to maintain focus on the highest priority leads.

More: http://www.marketo.com/b2b-marketing-software/sales-lead-insight.php

April 27, 2011, 5:22 am
Filed under: #mktgcloud, CRM, Data, Social Media | Tags:


Infographic: The Modern Media Agency
April 27, 2011, 12:57 am
Filed under: #mktgcloud, Datarati, Display Media, Visualisation | Tags: ,

More: http://mashable.com/2011/03/17/modern-media-agency/

Tweet Topic Explorer
April 20, 2011, 11:22 am
Filed under: #mktgcloud, Datarati, Social Media, Twitter | Tags: ,

(Click on the image above to enlarge)

When you first come across a Twitter account it can be hard to know if you want to follow that person or organisation, based on the most recent tweets. Jeff Clark’s Tweet Topic Explorer gives you a quick view of that.

Enter a username, and you get a clustered cloud of bubbles. Larger bubbles indicate topics that are tweeted more often and topics that are closely correlated (that is, appear together often) are colored the same.

Thanks to Flowing Data: http://flowingdata.com/2011/04/20/see-what-you-and-others-tweet-about-with-the-topic-explorer/

Event Invitation: The Rise of the Revenue Marketer

Generating revenue is the lifeblood of any business. Too often, sales is viewed as the revenue creator and marketing is considered to be a cost centre that is not fundamental to the revenue creation process. This traditional model has resulted in inefficiencies at every step of the revenue cycle and prevents companies from achieving maximum performance.

However, several key trends – including the rise of online marketing such as Google, emerging social media networks, and a new focus on measurement and accountability in marketing – are creating the opportunity for organisations to rethink how they create revenue.

Join us as one of Australia’s leading experts on marketing automation, Will Scully-Power, shows us how this emerging model transforms the way marketing works.

Full event details and registration: http://www.ami.org.au/Events/States/Details/newcastle_marketing_seminar.asp

SAS Software on Social Media Marketing
April 20, 2011, 12:13 am
Filed under: #mktgcloud, Datarati, Datarati.TV, Social Media | Tags: ,

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