Filed under: #mktgcloud, Datarati, Events, Revenue Performance Management (RPM) | Tags: Revenue Performance Management (RPM)
Generating revenue is the lifeblood of any business. Too often, sales is viewed as the revenue creator and marketing is considered to be a cost centre that is not fundamental to the revenue creation process. This traditional model has resulted in inefficiencies at every step of the revenue cycle and prevents companies from achieving maximum performance.
However, several key trends – including the rise of online marketing such as Google, emerging social media networks, and a new focus on measurement and accountability in marketing – are creating the opportunity for organisations to rethink how they create revenue.
Join us as one of Australia’s leading experts on marketing automation, Will Scully-Power, shows us how this emerging model transforms the way marketing works.
Full event details and registration: http://www.ami.org.au/Events/States/Details/newcastle_marketing_seminar.asp