Will Scully-Power

Google Analytics launches new tool to analyse the customer journey
April 19, 2011, 11:54 pm
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: ,

Can Data be emotional?
April 19, 2011, 10:54 pm
Filed under: Uncategorized

Marketo Opens European Headquarters, Appoints Former Salesforce.com Executive Fergus Gloster

Marketo, the fastest growing provider of Revenue Performance Management, today announced the appointment of Fergus Gloster, the former senior vice president of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA.

The company also announced the opening of its European headquarters in Dublin, Ireland to expand operations in Europe and support its swiftly growing international customer base.

Marketo is one of the fastest growing software-as-a-service companies in history, posting a 315 percent revenue increase in 2010, and serving more than 1,000 customers across 24 countries worldwide. The company’s Revenue Performance Management solutions help companies fundamentally transform their marketing and sales operations to accelerate predictable revenue.

As managing director of EMEA, Gloster will be responsible for all revenue generation activities for the company in Europe, including sales, marketing, customer success, and renewals. He will report to Paul Albright, Marketo’s chief revenue officer.

Gloster was one of salesforce.com’s first hires in 2000 and, over his nine-year tenure with the company, served as senior vice president of corporate sales in Europe.  He led salesforce.com’s initial entry into the market and developed its hub-based sales, alliances and telemarketing model.

More: http://www.marketo.com/about/news/press-releases/marketo-opens-european-headquarters-appoints-former-salesforce-executive-fergus-gloster-managing-director-of-emea.php

Localytics Raises $2.5 Million For Mobile Analytics Platform
April 19, 2011, 2:17 am
Filed under: Analytics, Mobile | Tags: ,

Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. This brings the company’s total funding to over $3 million.

Localytics offers a comprehensive mobile analytics platform to help give app developers and publishers with real-time reports on how customers use their applications on Android, Blackberry, iPad and iPhone devices. The startup’s product can be used to monitor basic usage, custom events, and enables publishers to dynamically generate custom segments and chart results with hourly granularity.

Today, Localytics is also unveiling a new premium offering, which includes a custom charting feature to build and share customized reports, additional analytics and more. time. Additionally, a new App
Comparison tool allows developers to compare performance across a number of apps. Developers can see which apps are contributing most to growth across different markets and platforms. The Premium version costs $95 per month for Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications.

We have a number of discounts for the service. Readers that enter TC35X6 as a coupon code when signing up here for Localytics Premium before April 30, will get 35% off their first 6 months of the analytics service.

Localytics’s platform is being used by a number of well-known companies including News Corp., Skype, Bluefly, RueLaLa, Turner Broadcasting and more.

More: http://techcrunch.com/2011/04/18/localytics-raises-2-5-million-for-mobile-analytics-platform

Page View Metrics – So Last Year
April 13, 2011, 4:16 am
Filed under: #mktgcloud, Datarati, Metrics | Tags:

Insights: Leveraging Analytics in the Banking Industry
April 13, 2011, 3:54 am
Filed under: Datarati.TV | Tags:

What is Revenue Performance Management?

Revenue Performance Management (RPM) What is it? Why should you care?

Lauren Carlson, CRM Market Analyst from MarketingAutomationSoftware.com explains.

Here: http://www.marketingautomationsoftware.com/blog/revenue-performance-management-rpm-the-next-great-enterprise-acronym-1040711/

Revenue Performance Management specialists within organisations are led by the YouTube generation.

Presentation on RPM is here: http://www.datarati.com.au/index.php/featured-posts-on-main-page/presentation-revenue-performance-management-rpm/

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