Will Scully-Power

INFOGRAPHIC: Users Say They’re More Likely To Buy If A Business Answers Their Question On Twitter
May 30, 2011, 10:37 pm
Filed under: #mktgcloud, Data, Datarati, Social Media, Visualisation | Tags: ,


INFOGRAPHIC: Facebook Pics
May 30, 2011, 7:52 am
Filed under: #mktgcloud, Datarati, Social Media, Visualisation | Tags: ,



Marketo announces largest product release in HISTORY!
May 25, 2011, 6:28 am
Filed under: #mktgcloud, Datarati, Marketing Cloud

Three years ago Marketo redefined the marketing automation market with our powerful, yet easy-to-use, Lead Management solution. Since then, we introduced Sales Insight and Revenue Cycle Analytics, two solutions first of their kind, and have helped over 1000 customers accelerate revenue growth on average by 40%.

Today, we’re thrilled to unveil Marketo Next, our largest release yet, which includes major enhancements across Marketo’s Revenue Performance Management Suite.

Marketo Next helps companies improve sales productivity by enabling sales and marketing to be more agile, more social, more intelligent and more connected than ever before. It’s the next generation of marketing automation and sales effectiveness solutions!

See what all the hype is about here: http://blog.marketo.com/blog/2011/05/announcing-marketo-next-the-largest-product-release-in-marketo%E2%80%99s-history.html

Marketo’s Mission Is to Deliver $2.5 Trillion in Customer Value By 2015

Marketo, the fastest growing provider of Revenue Performance Management (RPM) solutions, has unveiled the first study to comprehensively quantify the global economic impact of Revenue Performance Management. The Marketo Revenue Quotient, a detailed study of customer results, examined the key factors that contribute to revenue growth and predicts a $2.5 trillion impact across its global customer base by 2015.

Marketo defined and leads RPM, a new category of business applications that optimize interactions across the revenue cycle, to accelerate predictable revenue growth. The Marketo Revenue Quotient was calculated by identifying the key drivers to revenue generation and the quantitative impact of RPM over time, then correlating results with the size and growth trajectory of Marketo’s customer base.

Marketo’s global study of its customers revealed that RPM increases revenues by an average of 40 percent. This is driven by increased lead quantity, improved lead-to-opportunity conversion, improved opportunity-to-win ratio, increased average contract value and reduced cost per customer. Marketo enables businesses to achieve these improvements through its suite of cloud-based applications, spanning marketing automationsales effectiveness and analytics.

Full Story: http://www.marketo.com/about/news/press-releases/marketo%E2%80%99s-mission-is-to-deliver-2-5-trillion-in-customer-value-by-2015.php

Nielsen Company sole and exclusive preferred supplier of online audience measurement in Australia
May 25, 2011, 4:52 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags:

IAB Australia today announced that The Nielsen Company has been appointed the sole and exclusive preferred supplier for the provision of online audience measurement services in Australia.

The appointment which is for an initial two-year term, follows an eight month tender and review process which was strongly supported by the MFA and AANA and overseen by TressCox Lawyers

With the endorsement of Nielsen Online Ratings, IAB Australia is identifying people-based metrics, as opposed to browser-based, as the best and preferred online audience measurement system for the Australian online advertising industry.

This will allow online to be measured comparably with other media in addition to providing online reach and frequency analyses comparable with traditional media schedules; and will set a platform for true cross-media measurement with other channels and devices, including mobile devices.

Full Story: http://www.iabaustralia.com.au/index.php?/news/story/online_audience_measurement_tender_-_winner_announced

Infographic: The evolution of spam
May 24, 2011, 12:19 pm
Filed under: #mktgcloud, Datarati, Marketing Cloud, Visualisation | Tags:

Cognitive Match Secures $6 Million For Ad Targeting Technology
May 20, 2011, 6:13 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags:

Cognitive Match has raised $6 million from new investor Antrak Capital and previous backer Dawn Capital. The round brings total funding raised by the company to over $10 million.

The funding announcement coincides with recent moves for Cognitive Match CEO Alex Kelleher and the company’s SVP of Global Sales, Mike Harris.

Both men recently relocated from London to New York to more efficiently attack the ultra-competitive North American market.

Cognitive Match, which offers in display ad and onsite predictive targeting solutions, also recently announced that it has hired Dave Burgess, formerly Chief Architect of Yahoo!’s Advertising Solutions, as their new CTO. More about the management team here.

Founded in 2009, Cognitive Match’s solutions are used by clients like Financial Times, AOL, Net-A-Porter, Steve Madden and JustGiving to maximize visitor engagement, conversion and revenue from their digital marketing activities.

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