Will Scully-Power

Nielsen Company sole and exclusive preferred supplier of online audience measurement in Australia
May 25, 2011, 4:52 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati | Tags:

IAB Australia today announced that The Nielsen Company has been appointed the sole and exclusive preferred supplier for the provision of online audience measurement services in Australia.

The appointment which is for an initial two-year term, follows an eight month tender and review process which was strongly supported by the MFA and AANA and overseen by TressCox Lawyers

With the endorsement of Nielsen Online Ratings, IAB Australia is identifying people-based metrics, as opposed to browser-based, as the best and preferred online audience measurement system for the Australian online advertising industry.

This will allow online to be measured comparably with other media in addition to providing online reach and frequency analyses comparable with traditional media schedules; and will set a platform for true cross-media measurement with other channels and devices, including mobile devices.

Full Story: http://www.iabaustralia.com.au/index.php?/news/story/online_audience_measurement_tender_-_winner_announced


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