Will Scully-Power

Short web forms vs. long web forms? What are the results?
June 29, 2011, 7:31 am
Filed under: #mktgcloud, A/B Testing, Datarati, Forms, Marketing Automation | Tags:



Sydney Data Miners reaches 600 members!
June 23, 2011, 12:04 pm
Filed under: #mktgcloud, Datarati, Sydney Data Miners | Tags:

Today, we reached a significant milestone with the Sydney Data Miners group that we took over about 2 years ago here in Sydney.

We are excited to announce that we’ve reached the 600 members mark!

When we took over the group, it had less than 200 members.

After we took over the group, we restructured the content, targeted new types of members and extended guest speaker invitations to some of the data industry’s most respected industry leaders.

Over the past two years, we’ve had the industry’s brightest present to our members from organisations including:

– Optus


– eBay


– Neilsen Online

– Deloitte

– Altis Consulting

– Objective Digital

– Kaggle

We’d like to thank our past sponsors Google and SAS and are proud to announce that IBM/SPSS had taken over exclusive sponsorship of our group and our events for 2011. http://www.ibm.com/spss/au

We’d like thank them for their continued support and ongoing commitment to the Sydney Data Miners.

Our upcoming events include data experts from Woolworths & Accenture.

Don’t miss out on our next event on Thursday 30th June 2011.

Membership is FREE and so are ALL of our events. 

Join today!!: http://www.meetup.com/datarati

Creating Analysis Ninja’s – Web Analytics TV
June 22, 2011, 7:07 am
Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: ,

The Making of Google Analytics V5.0
June 22, 2011, 6:53 am
Filed under: #mktgcloud, Analytics, Datarati, Web Analytics | Tags:

Most Common iPhone Passcodes
June 21, 2011, 10:11 am
Filed under: Algorithms, Datarati | Tags:

Out of 204,508 recorded passcodes, the top ten most common were: [1234, 0000, 2580, 1111, 5555, 5683, 0852, 2222, 1212, 1998]

Naturally, 1234 is the most common passcode: mimicking the most common internet passwords.

To put this into perspective, these 10 codes represent 15% of all passcodes in use.

Most of the top passcodes follow typical formulas, such as four identical digits, moving in a line up/down the pad, repetition. 5683 is the passcode with the least obvious pattern, but it turns out that it is the number representation of LOVE (5683), once again mimicking a very common internet password: “iloveyou.”

Thanks: http://flowingdata.com/2011/06/20/most-common-iphone-passcodes/

ANA, 4As, IAB Release Digital Measurement Principles
June 21, 2011, 12:37 am
Filed under: #mktgcloud, Metrics | Tags: ,

Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.

The principles are part of an industry-wide initiative being facilitated by consultants Bain & Company and MediaLink

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152646

Infographic: The History of Email
June 19, 2011, 6:20 am
Filed under: #mktgcloud, Data, Datarati, Email Marketing, Visualisation | Tags:

%d bloggers like this: