Will Scully-Power


Passengers’ mobile phone data helps predict the next train
June 8, 2011, 10:17 pm
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: ,

In many U.S. subway systems, estimating the arrival times of incoming trains can be more an art than a science. EnterNextTrain, a new innovation from New York-based digital agency Densebrain that predicts the next train in real time by using mobile phone data from those on board. READ MORE…

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