Out of 204,508 recorded passcodes, the top ten most common were: [1234, 0000, 2580, 1111, 5555, 5683, 0852, 2222, 1212, 1998]
Naturally, 1234 is the most common passcode: mimicking the most common internet passwords.
To put this into perspective, these 10 codes represent 15% of all passcodes in use.
Most of the top passcodes follow typical formulas, such as four identical digits, moving in a line up/down the pad, repetition. 5683 is the passcode with the least obvious pattern, but it turns out that it is the number representation of LOVE (5683), once again mimicking a very common internet password: “iloveyou.”
Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.
The principles are part of an industry-wide initiative being facilitated by consultants Bain & Company and MediaLink