Will Scully-Power


ANA, 4As, IAB Release Digital Measurement Principles
June 21, 2011, 12:37 am
Filed under: #mktgcloud, Metrics | Tags: ,

Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.

The principles are part of an industry-wide initiative being facilitated by consultants Bain & Company and MediaLink

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152646

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